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The Art of Campaign Advertising
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Author: G. R. Boynton
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 1566430453
Publisher: Chatham House Publishers (1996)
Edition: CD-ROM
Sales Rank: 712,993
Average Customer Rating: 1 out of 5
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Customer ReviewsRating: 1 out of 5
A huge waste of money
Well, I should have paid more attention. I thought I was buying a book...silly me. This disk may have a lot of useful information on it, but what I was able to view was junior high level stuff...old stories, old examples, and old attitudes. I thought I'd be getting some great campaign graphics ideas and examples of successful campaign messages. But Goldwater, Nixon, Carter???? Give me a break. I'd like to send this back for a refund...too bad I even paid rush shipping costs!
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