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The Computer and the Page : The Theory, History and Pedagogy of Publishing, Technology and the Classroom
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Author: James R. Kalmbach
List Price: $31.95
Our Price: Click to see the latest and low price
ISBN: 1567502113
Publisher: Ablex Publishing (01 January, 1996)
Edition: Paperback
Sales Rank: 816,807
Average Customer Rating: 5 out of 5
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Customer ReviewsRating: 5 out of 5
Change your perspective on publishing
This book is written for teachers, but it has much of interest to writers and designers in business communications, too. Dr. Kalmbach's history of the technology of writing and reading is lucid and eye-opening. And his is the first study of print communication I ever read that situates the text/graphic arts in a social, rather than purely cognitive or aesthetic context.I have been a business communications professional for many years and produced innumerable brochures and direct mail pieces. This book gave me a new way to think about how publications fit in the stream of human communication. I strongly recommend it for anyone interested in graphic design, copywriting or educating for literacy in a multimedia world.
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