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High-Impact Sales Force Automation: A Strategic Perspective
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Author: Glen S. Petersen
List Price: $59.95
Our Price: Click to see the latest and low price
ISBN: 1574440934
Publisher: Saint Lucie Press (03 April, 1997)
Edition: Hardcover
Sales Rank: 61,266
Average Customer Rating: 4.67 out of 5
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Customer ReviewsRating: 5 out of 5
This a must read
Glen Petersen did a great job.This book covers all the aspects of SFA in a technical but readable way. Must be a required reading for consultants and users alike. I will put it in my top three list about the subject.
Rating: 5 out of 5
Possibly the best book on the market.
Read this one first. This is a must read for all consultants, project managers, and executives stepping into the world of sales force automation.
Rating: 4 out of 5
One of the better books on the subject of sales automation
While I've yet to find the definitive book on selecting and implementing a sales automation solution in a corporate environment, "High Impact Sales Force Automation" does provide an important piece to the puzzle. The book helps put sales automation into perspective and provides a solid background for those individuals charged with finding an automated solution for their organization. After reading this book, I was able to hold intelligent conversations with many of major providers of enterprise-wide solutions.
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