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Clicking Through: A Survival Guide for Bringing Your Company Online
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Author: Jonathan I. Ezor
List Price: $19.95
Our Price: Click to see the latest and low price
ISBN: 1576600734
Publisher: Bloomberg Pr (01 October, 1999)
Edition: Paperback
Sales Rank: 55,117
Average Customer Rating: 4.83 out of 5
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Customer ReviewsRating: 4 out of 5
A Good Read!
Are you sick of the condescending tone of most Internet instruction books? Well, Jonathan Ezor has written the book for you. It focuses specifically on managing the risks involved in bringing your company online. Ezor uses Internet jargon, but he defines terms quickly and clearly. He doesn't sugarcoat the risks of the journey into cyberspace. Despite the risks, he shows that the effort is worthwhile because of the Internet's incredible potential for your company. We at getAbstract recommend this book to those who are bringing their companies online, and to those considering this step.
Rating: 5 out of 5
A practical guide to the craft of becoming an eBusiness
A good read, and a great addition to anyone's business book library. If you are looking for a book that will actually provide you with know-how and help in the management and operation of your company, this is the book for you. There are a handful of books out there that actually make sense for "real" companies trying to move online. This is one of them. Unlike books full of goofy theories and breathless hype, this book is a clear, methodical exposition and explanation of the legal and structural issues related to becoming an eBusiness. The author is an attorney, however, unlike the typical "legal department" issues that slow things down, his practical experience with the law will help you speed things up - all the while avoiding pitfalls that could trip you up down the line. This one is staying in my "must-read" collection.
Rating: 5 out of 5
A "must have" for every business owner's book shelf.
As a business owner, I found this book to be an eye-opener. In a clear and concise manner, the author pinpointed the both the areas to watch out for, and the areas of opportunity when venturing onto the Internet. My partner is now reading it!
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