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The Complete E-Commerce Book:Design, Build & Maintain a Successful Web-based Business
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Author: Janice Reynolds, Roya Mofazali
List Price: $29.95
Our Price: Click to see the latest and low price
ISBN: 157820061X
Publisher: CMP Books (October, 2000)
Edition: Paperback
Sales Rank: 25,862
Average Customer Rating: 4.46 out of 5
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Customer ReviewsRating: 5 out of 5
Simple and effective book about e-commerce
This book includes valid examples on how to set-up and run an e-commerce business starting, obviously, with the idea that most of the readers are not e-commerce literate and by explaining some basic concepts that might be known to tech savy people.In the overall this book is an excellent reference.
Rating: 1 out of 5
This book is a joke !
As a (non-IT) executive of an established brick & mortar retailer which is about to start selling online, I wanted to get a god practical understanding of the many issues related to e-commerce. I bought 3 books, and this one I threw away after wasting on it 2 hours, when I realized I still had not learned one single thing I already didn't know.
The author's hands-on understanding of the matter is clearly insignificant, and the writing style is that of a consultant: if you take away all the buzzwords and the over-used retorical phrases, hardly any content is left.
If you are looking for a PRACTICAL overall guide about e-commerce, buy "Selling Online" by Jim Carroll & Rick Broadhead.
Rating: 5 out of 5
Still making money!
Many people are still making money online using the techniques put forward in this book. This kind of comprehensive approach helped us to weather the dot.com crisis. I highly recommend this excellent guide to anyone who is interested in doing business on the web. A terrific reference and idea-generator!
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