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Web Word Wizardry A Net-Savvy Writing Guide
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Author: Rachel McAlpine
List Price: $11.95
Our Price: Click to see the latest and low price
ISBN: 1580082238
Publisher: Ten Speed Press (15 December, 2001)
Edition: Paperback
Sales Rank: 117,668
Average Customer Rating: 4.33 out of 5
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Customer ReviewsRating: 5 out of 5
Web Word Wizardry Works Wonders on the Web
This book helped shape my view of how to write online, and it's done wonders for the web site I manage. The site has boasted about a 50% increase in customers, and I feel a large part of that can be traced back to principles learned in this book.Of special importance is the weight McAlpine places on being International-sensitive, because though it goes without saying, the Web is accessible to the entire world economy. And there are people who speak English in nearly every country in that world economy. So, of course, everyone is taking advantage of this fact, right? Don't count on it. Read this book, and enlighten yourself.
Rating: 3 out of 5
Good book for newbies
If you're just starting out in the field of writing for the web, this is a good place to start. However, if you're looking for specific SEO (search engine optimization) writing, this book ain't it. It covers the SEO topic pretty well for people uninitiated into the field. I love the layout and design of the book though. It's easy to read and follows a good, coherent line of thought. In conclusion, I would recommend the book to people new to SEO and copywriting but not to those who are looking to hone their skills.
Rating: 5 out of 5
Witty, Practical, Educational
I'm about half-way through the book and love it! It's filled with practical advice that those responsible for Web content or design can put to use immediately. After a few hours, I have a checklist of changes I need to make to the site I manage. I also appreciate the author's witty style, which makes the book enjoyable as well as educational.
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