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Dead Ahead: The Web Dilemma and the New Rules of Business
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Author: Laurie Windham, Jon Samsel, Kenneth J. Orton
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 1581150334
Publisher: Allworth Press (15 September, 1999)
Edition: Hardcover
Sales Rank: 68,672
Average Customer Rating: 5 out of 5
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Customer ReviewsRating: 5 out of 5
5 Stars!
I must congratulate Ms. Windham on her excellent book "Dead Ahead". I think I must have read it more than three times by now. I am a consultant and my company is involved in web design and development. On many of my assignments, I relied on this book as a guide and many of her ideas have worked very well with my clients.
Rating: 5 out of 5
Excellent book. Easy to read and informative
This was used as a text book in my e-business MBA class and would recommend it to others outside of class. It covered a lot of issues relevant to the topic. I enjoy reading books like this that are up-to-date in a dynamic industry.
Rating: 5 out of 5
"Must" reading for web-based entrepreneurs.
Dead Ahead covers the 'new rules' of web-based commerce, from using existing businesses and strategies to succeed to establishing recognition and associations via the internet. Important chapters on investing in the right technology and conducting e-business make for important insights on the rules and atmosphere of the web.
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