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The Elements of Graphic Design: Space, Unity, Page Architecture, and Type
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Author: Alex W. White, Alexander W. White
List Price: $24.95
Our Price: Click to see the latest and low price
ISBN: 1581152507
Publisher: Allworth Press (November, 2002)
Edition: Paperback
Sales Rank: 8,527
Average Customer Rating: 5 out of 5
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Customer ReviewsRating: 5 out of 5
A GOOD SOLID BOOK FOR DESIGNERS
Very solid book (but short) packed with examples of why one strategy or tactic might be better than another. I learned a lot and intend to reread the book to make sure I get as much of it absorbed as I can. Very good discussions on type with discussions on line spacing, type size, small caps, grids, symmetry vs. asymmetry, negative and positive space. Wish I would have read this book before I went to design school. I would have learned a lot more. I also would have been able to speak more intelligently. I learned a lot of terminology that will help me. I'm a better designer now. It's given me more confidence. Highly recommended for beginners and intermediates. Might be a little thin for experts.
Rating: 5 out of 5
A solid primer for graphic design students
Alex White has hit a home run with his book The Elements of Graphic Design. This definitive introduction to the basics of what makes a succesful visual composition should be in every design classroom and student backpack. The writing is clear and the principals easy to understand and apply. I especially liked the examples and advice on the use of "negative space" and typography. Although the book is geared toward the beginning designer, there are enough advanced concepts and examples to make this a worthwhile reference for designers at all levels. A fine addition to design literature.
Rating: 5 out of 5
Wonderful - An Instant Classic!
A fantastic overview of the principles of layout and how to understand space and "the page", with special concern for the issue of functional white space and learning how to activate it, sculpt it, and not waste it. In a milieu of visual clutter, this gift to the design world (if its message is taken to heart) will help restore order and readability in the communications that surround us.
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