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Self Promotion Online: Marketing Your Creative Services Using Web Sites, E-Mail and Digital Portfolios
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Author: Ilise Benun
List Price: $29.99
Our Price: Click to see the latest and low price
ISBN: 158180069X
Publisher: North Light Books (January, 2001)
Edition: Paperback
Sales Rank: 96,001
Average Customer Rating: 4.12 out of 5
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Customer ReviewsRating: 5 out of 5
An important book!
Careful use of the new technology is an important part of all good marketing plans, and this books shows how to do it. Self-promotion, using every media outlet available is critical to success. And don't be afraid of the of using "self" and "promotion" in the same breath! If we want people to value our skills, we must first show that we value ourselves -- by making sure our accomplishments are visible to targeted audiences. If we want people to buy our services, they have to know who we are, what we have accomplished and why they should do business with us! The first step is to develop a "personal publicity plan," a step-by-step process that will help even the most timid become comfortable with the concept of self-promotion.
Rating: 4 out of 5
Recommended Read
"Self-Promotion Online" delivers exactly what the title promises; a full marketing plan for self-promotion via the Internet. The first section starts with a chapter on creating an effective website although you might want to get her other book "Designing Websites" for much more thorough coverage of this area. The rest of the first section covers using the web as an online portfolio and using the website as a showcase for your business.She does a very commendable job of covering the bane of every Internet user - using e-mail to market without engaging in spam. She also covers items like using strategic linking and doing marketing research online and finishes the book with three different strategies and to-do lists. Almost every page has full color illustrations and examples to clearly illustrate the concepts presented in the text. The book covers all the most important points of using the Internet to promote your business/self and is a recommended purchase.
Rating: 3 out of 5
Colorful and Easy To Read, Great For Beginners
This book is great for those beginning to learn how to promote themselves and their services. It didn't have any information that I didn't already know about, but if you really look at the examples you can get some good ideas. This book is very basic and to the point. You might want to flip through the actual book before deciding if it's really for you.
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