Practical Web Traffic Analysis: Standards, Privacy, Techniques, and Results
||Author: Alex Poon, Ben Pearce, Peter Comber, Peter Fletcher, Glasshaus Author Team|
List Price: $29.99
Our Price: Click to see the latest and low price
Publisher: APress (07 July, 2003)
Sales Rank: 878,285
Average Customer Rating: 1 out of 5
Customer ReviewsRating: 1 out of 5
Will not help Marketers Understand Site Analytics
If you are a marketer and need a book to help you analyze your web stats available online from your hosting provider, do not buy this book. This is for big companies needing to program their own servers and extrapolate data. You will not learn much about terms and how to work with the auto generated reports. You will learn one thing: how ambiguous the data is to interpret but if you're looking for a book on web stats, then you already know its ambiguous. I wish I had a recommendation for you - and to help myself.
Rating: 1 out of 5
Not for newbies. Not for pros.
This book is far too junior for search engine optimization (SEO) specialists or search engine marketing (SEM) professionals and yet the chapters with technical content are too detailed and focused on the authors preferred technologies to be of real value to the person new to the business who is looking for an introductory book. In the course of 160 pages they go from explaining what a log file is to case studies including the BBC and eBay, a couple of the largest sites on the web, and this is too much of a stretch to satisfy anyone. It will disappoint the pro and lead the newbie off on tangents where they will be bogged down in details of the Analog logfile analyzer and the authors MS Access database. As a person who works full time as an SEO specialist and who teaches a two year, part time MS Access Developer Certificate program at our local college, I am baffled as to why the authors would propose the use of Access when there are so many good, free and easy products available to analyze web traffic and produce tables and graphs.
In the search engine optimization industry, site owners often focus more on optimizing their sites for search engines than on good quality content for their visitors. The authors have accomplished something similar here; a book that comes up on the radar due to a small field of competition and slick packaging but delivers little in the way of satisfaction to the end user. It is a very good example of writing a book as an aspect of an overall marketing strategy, but I cannot recommend it to anyone working in the industry.
· Speed Up Your Site: Web Site Optimization
· Web Metrics: Proven Methods for Measuring Web Site Success
· Search Engine Visibility