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Internet Marketing for Less than $500/Year
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Author: Marcia Yudkin
List Price: $29.95
Our Price: Click to see the latest and low price
ISBN: 1885068522
Publisher: Maximum Pr (November, 2000)
Edition: Paperback
Sales Rank: 221,432
Average Customer Rating: 4.83 out of 5
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Customer ReviewsRating: 5 out of 5
Marcia's the Best
Marcia's Book - " -- Under $500" is typical of the author. Honest, helpful, and offering informative sources.Before you read the others, read all of her material. You'll then have the outline and perspective to skim the "others" and pull isolated info to patch into her outline. It won't be long and you'll be on your way to doing what's best for you.
Ed Jones
Rating: 5 out of 5
A MUST for doing business on the web
There's a lot of hype about web marketing and I am constantly warning clients not to believe most of it. Yudkin's information is solid. I would encourage anyone to buy this book before setting up a website. The checklist for a website is worth the price alone. Too many people want bells and whistles that increase download time with no upside reward. And, as we'd expect from a PR pro, the tips on dealing with the press are right on.Most important, Marcia Yudkin is one of the few e-marketers who recognizes the importance of personalty on a website. Too many self-described gurus advise us to list benefits and create a far-out brand. Yet when you're selling coaching or consulting services, people hire a person, not a series of benefits. I am adding a quote from this book to my new writinglady.com website -- few other marketing gurus realizes how important voice can be to making the sale.
Rating: 4 out of 5
$500's About Right
I had been planning to go all-out on the Internet and develop a beachhead before my competition. Then, the Internet bubble spectacularly blew up. I didn't completely lose my faith in the Internet as another way to expand my business, but my faith wavered. So, I was glad to get this book. $500 seems about right for an Internet marketing investment. I also used Mike levine's Guerilla PR: wired, which also is acutely aware that not everyone's budget resembles Microsoft. The two of them allowed me to wage an effective, sound Internet marketing campaign for very little investment. Which has always been a key concern of mine, since ROI is very low.
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