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E-Promotions : The Value of E-Mail Marketing
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Author: Gerardo Giannoni
List Price: $12.95
Our Price: Click to see the latest and low price
ISBN: 1886938822
Publisher: Inter-American Development Bank (29 June, 2000)
Edition: Paperback
Sales Rank: 163,457
Average Customer Rating: 3.33 out of 5
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Customer ReviewsRating: 2 out of 5
Thesis or Book?
The book was disappointing. While there was some value to its content, the publication is more akin to a published university thesis than a book. Limited in scope to buying books online, wih reference to the Inter-American Development Bank's experience at using email to sell its publications, the title is misleading.
Rating: 5 out of 5
Permission to Success
With hundreds of messages a year, it is hard to get the attention from prospective customers that marketers would like. E-promotions looks at the effectiveness of e-mail promotions as a complement to marketing strategies used by booksellers. A must read for marketers and e-mail users alike.
Rating: 2 out of 5
A beginners manual...
The substance of this book is a comparison of email marketing promotions from Amazon, B&N, and Borders. Some interesting numbers are presented but, overall, this book is nothing more than a primer for those entering the eMarketing field. I question some of the conclusions which the author arrives at given the limited number of participants (182) in his own ePromotion campaign.Not a bad book but there certainly are others I would pursue with greater vigor than this one.
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