Poor Richard's Branding Yourself Online
||Author: Bob Baker|
List Price: $29.95
Our Price: Click to see the latest and low price
Publisher: Top Floor Pub (15 June, 2001)
Sales Rank: 285,711
Average Customer Rating: 4.8 out of 5
Customer ReviewsRating: 5 out of 5
Vital reading for success online
The Internet offers a lot of "get rich quick" schemes, and advice based on 20th-century advertising techniques. However, what worked in the past century and before the Internet, is not working now. From "Cluetrain" to "Gonzo Marketing," there's ample proof of that.
But, if you're self-employed and/or building your online identity... how do you start? And, if you've been online for awhile but you're somehow missing the boat--or at least your audience--what do you do without a corporate advertising budget and webmaster/advisors to help you?
The answer is simple: You get this book. And read it. I've read Chapter Two at least ten times, and I'm still making notes about what I'm changing on my own website (online since 1995, and boy-oh-boy have I made mistakes! *sigh*).
Baker's books are not for wimps. And, they're not the sitcom version of business, where you spend a few days creating a by-the-numbers clone of others' websites, and then sit back expecting income to flood in like clockwork.
Instead of being a book that you read, say, "Oh, that made some good points," and then put on a shelf to collect dust, this is a book that you'll read, re-read, and keep close to hand. Baker's book is information-packed. There is no way that you'll learn it all in one reading, or even two.
This is easily in the top five books that everyone who is (or wants to be) in business online MUST own. Sure, you can read the sample chapters at Baker's website, or take this book out of the library, but it contains too much important advice for that. And, you'll refer to it often, as well.
Buy this book. Roll up your sleeves and do what he says. It's how to succeed on- and offline, in the 21st century. It's not your parents' business era anymore. Learn the new rules in this book, and give yourself a genuine chance for success.
Baker's information would be cheap at ten times the price; it's already helped me to increase the daily hits at one of my websites from 500/day to over 800/day. And, I'm still on Chapter Three!
Rating: 4 out of 5
Good, good, good!
The fact that everyone uses the web in some way or another, this is a good book to have. I am a computer junkie and this book definitely kept my head afloat. But I highly recommend you read "A Branded World" by Michael Levine. This author really knows what he's talking about. The next time a company hands out memos to its employees, make sure "A Branded World" is on the top of the page!
Rating: 5 out of 5
Best book on branding online
I haven't made it past chapter 3 and I have already read a wealth of helpful information on branding your business name and branding tools. The author provides a detailed, step-by-step guide to branding and marketing techniques one can use both online and offline. This book is a must read for first-time start-ups and entreprenuers.
· Poor Richard's Web Site Marketing Makeover: Improve Your Message and Turn Visitors Into Buyers
· How To Publish and Promote Online
· Net Words: Creating High-Impact Online Copy