Data Mining and Business Intelligence: A Guide to Productivity

Author: Stephan Kudyba, Richard Hoptroff
List Price: $74.95
Our Price: Click to see the latest and low price
ISBN: 1930708033
Publisher: Idea Group Publishing (09 February, 2001)
Edition: Paperback
Sales Rank: 201,165
Average Customer Rating: 4.6 out of 5

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Customer Reviews

Rating: 5 out of 5
This is the one.
Everything you need to know to start using the potential of progressive data mining resources that computer technology has made possible is in this book. Using these techniques, our firm was able to quickly recognize wasted effort and eliminate it, and then to zero in on where financial rewards were most likely. The result has been better profits, and a happier, less frustrated organization. I strongly recommend this book to business decision makers of all kinds. It will change the way you look at your operation. to quote the Beatles: Messrs K & H assure the public a splendid time is guaranteed to all.


Rating: 5 out of 5
Give it a shot, you won't regret it!
The market is saturated with IT/business books and often times it's hard to spot something that in fact might be useful. This book seems to be one of those few picks. Without going into a 300 page narrative, the authors manage to clearly address their points and fill in the bottomless gap between sophisticated IT and business solutions. Data Mining became a hot topic only a few years ago, but it has a great future. The earlier you get a handle on it, the better chance you have to stay on the cutting edge of business tomorrow. "Data Mining & Business Intelligence: A Guide to Productivity" gives you basic guidelines for a smarter way to manage data in your organization. It explains what tools you can use and teaches you the actual methods for data management. It's a great source of information for busy people who want to make a change in their organizations as well as for students, who by reading this book, can better see the needs of today's business world.


Rating: 4 out of 5
K & H have hit the nail on the head with this book!
The managers handbook for information analysis and interpretation in todays electronic world! Kudyba and Hoptroff have demonstrated one of the true 'value added' benefits to this electronic world we live in: technology enhanced business intelligence. As technology aids the processing of information, Data Mining continues to play a large role in delivering information and analysis to enhance productivity. K & H have hit the nail on the head with this book!

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