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Cases on Worldwide E-Commerce: Theory in Action (Cases on Information Technology Series, Vol 4, Part 3)
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Author: Mahesh Raisinghani
List Price: $74.95
Our Price: Click to see the latest and low price
ISBN: 1930708270
Publisher: Idea Group Publishing (07 January, 2002)
Edition: Hardcover
Sales Rank: 1,095,634
Average Customer Rating: 5 out of 5
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Customer ReviewsRating: 5 out of 5
e-commerce case studies
The book is a concise compilation of case studies that encompass a myriad of experiences faced by companies and cultures in their pursuit of reaping the benefits of e-commerce. The cases provide a global focus on cultural challenges both geographic and organizational, a sampling of various information technology considerations, and customer interface and acceptance factors.
Two of the cases explore cultural issues in Latin and Asian societies. Their explosive demand for IT outpaced the substantial infrastructure shortfalls. Reliability of telecommunications systems, the lack of electronic payment methods, and weak processing infrastructures are just a few of the areas discussed.
The study of the Texas Instrument implementation and management of an e-commerce enabled enterprise information system clearly describes the paramount concern for the development of a strategic focus within the organization, the need for top management support, and most importantly the development of sound business processes. The significance of business process development is explored often throughout the cases starting with the first chapter where a description of the dynamic evolution of an e-commerce entity is taken from the concept stage all the way through implementation.
Finally, throughout all the cases it is clear that customer focus and direct customer interface during the development and implementation are key success factors in reaping the benefits of an e-commerce endeavor.
The variety of cases maintain your interest and offer a comprehensive collection of experiences that are sure to alleviate most start up and operational issues.
Rating: 5 out of 5
Facing up to the Internet
The big boom being over, many are apparently of the opinion that the Internet does not matter--at least on a global level. Cases on Worldwide E-Commerce gives many examples to the contrary. It shows interesting and instructive examples of how organizations are making use of the Internet and networking technologies to help them carve away at markets and improve operations.
Rating: 5 out of 5
Cases on Worldwide E-Commerce: Theory in Action
"Cases on Worldwide E-Commerce: Theory in Action" is a great read for both practitioners and scholars. Because of the book's unique perspective on this timely topic, my students will find that it is required reading in my next E-Commerce class.
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