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Customer Relationship Management: Electronic Customer Care in the New Economy
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Author: Andreas Muther
List Price: $49.95
Our Price: Click to see the latest and low price
ISBN: 3540413774
Publisher: Springer Verlag (15 January, 2001)
Edition: Hardcover
Sales Rank: 1,330,333
Average Customer Rating: 4 out of 5
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Customer ReviewsRating: 4 out of 5
Great Book to Understand the Topic CRM
This book introduces a great framework to structure the topic CRM. The so-called 'customer buying cycle' helps to understand what CRM is about. Some case studies used in the book are sort of outdated, but still, the book offered a good amount of value to me.
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