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Data Webhousing: Combining The Worlds Of Clickstream Data And The Traditional Data Warehouse
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Author: Accenture Solutions Engineering
List Price: $2.75
Our Price: Click to see the latest and low price
Publisher: Accenture LLP (15 June, 2001)
Edition: Digital
Sales Rank: 4,323
Average Customer Rating: 1 out of 5
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Customer ReviewsRating: 1 out of 5
Worthless!
Adverstising for Arthur Anderson that does not deserve a rating of 1 (the lowest possible).
Rating: 1 out of 5
Worthless book from a worthless company...
Go back to the name Andersen because this fluff of a book is worth about as much as the name Arthur Andersen, which is nothing. This book contains nothing but useless buzz words and paradigms.
Rating: 1 out of 5
Not worth the time or money
Please don't spend your time or money on this flotsam. Save the money and buy a good cup of coffee! It will stay with you longer and you will enjoy it more! As a CRM architect in the middle of developing a Web Analytics program and a Channel Integration program, I stumbled accross this and thought it might be worth the read. BIG Mistake! There is nothing in the material worth merit, or anything that you probably already do not know. It's a fact that there is not a lot of widely published literature indicating how to combine disparet analytical information from multiple channels into a single coherent business intelligence program. Accenture does not need to tell us this, we already know it. The problem is not with the marrying of technology supporting differing channels, it is with the business intelligence necessary to understand the differences in the channels and comprehend the visitor/prospect/customer activities. Any good DBA can concatonate disparet and dislike data sources, it takes grooming to create the business intelligence to make the data actionable by the analyst. For a company as large as Accenture, they should have focused on the business intelligence aspect rather than the "Data Webhouse" terminology they attempt to coin.
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