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Digital Transformation: The Essentials of E-Business Leadership
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Author: Keyur Patel, Mary Pat McCarthy, John Chambers
List Price: $21.95
Our Price: Click to see the latest and low price
Publisher: McGraw-Hill
Edition: Digital
Sales Rank: 6,082
Average Customer Rating: 3.22 out of 5
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Customer ReviewsRating: 5 out of 5
Book Still Holds true after the Dot.com bust
It is amazing how this book still holds value after the techno bust of last two years. There are several books on ebusiness that tried to teach corporate customers "How not to do business in digital economy and how all old things are dead". This book took a pragmatic approach and the author was bold enough to have a strong opinion in the best times. Well, folks if you are looking valuable infromation of how the old economy business should have change dand still need to transform itself to cut costs and optimize ROI, there are some great insights in this book. Great job on the part of the author to capture something that holds true even in these times.
Rating: 4 out of 5
Useful and Practical
After reading this book, i learn that we can't escape change. Therefore, we should teach customers how to adapt, see chaos as opportunity, change as a constant, be courage & innovative as well as enhance customer interaction. To be first mover, we should think differently in order to rewrite new rules of the game. This book tells much useful information abomut the business world and it is worth to read.
Rating: 2 out of 5
Basic reading emphasizing concepts much less alive today....
This is a good book to get a quick study on some basic e-business, however, it is dated and does certainly not intent to spark any ideas.
If you desire to read stuff more profound and more connected to real business, pick something else, for example, 'Seven Steps to Nirvana' from Mohan Sahwney from Kellogg School of Management.
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