|
The Clickable Corporation: Successful Strategies for Capturing the Internet Advantage
 |
Author: Jonathan Rosenoer, Douglas Armstrong, J. Russell Gates
List Price: $26.00
Our Price: Click to see the latest and low price
ISBN: B0000645WP
Edition: Hardcover
Sales Rank: 485,138
Average Customer Rating: 3.61 out of 5
|
Customer ReviewsRating: 4 out of 5
8 Simple Principles to follow on your Internet site.
This is a very simple book - it has less than 170 pages with 9 chapters covering 8 basic principles that any Internet site needs to follow in order to succeed. Of course, these are necessary but not sufficient principles. The authors of this book came up with these 8 principles after studying 25 well known companies (like FedEx, Northwest Airlines, Peapod, etc.). The first chapter is just to get you interested, motivated, and primed for the rest of the book. The authors examine a few popular misconceptions (they are misconceptions based on the authors' opinions, not necessarily reality) that one may have about the Internet - like 'Internet customers are vulnerable to theft'. This is no longer a misconception, it is a reality for the many Internet customers whose credit card numbers have been stolen on the Internet as evidenced by some recent high-profile Internet crimes. After addressing the so-called misconceptions, the authors then briefly discuss the 8 principles in the rest of the book. The 8 basic principles are that you have to provide - INFORMATION, CHOICE, CONVENIENCE, CUSTOMIZATION, SAVINGS, COMMUNITY, ENTERTAINMENT, and TRUST. Now that we have all seen these basic principles work for various successful websites, I don't think anyone would argue that these principles are wrong. It was refreshing to read these principles in the context of how they were used by the 25 companies. I had to ignore the fact that the authors of the book were part of the now defunct Arthur Andersen. The book's website is no longer functional. This may not have anything to do with the book not following its own principles but possibly everything to do with the now infamous Arthur Andersen and Enron scandal. The book's website was tied to Arthur Andersen's website so when the latter's website was taken down, the book's website automatically came down with it. It's a pity because I would have liked to see what the site contained and if it followed the principles presented in the book. When I purchased a copy of this book, it was a bargain book at Amazon and I have not regretted the purchase. At a bare minimum, I use the principles in the book as a sanity check when maintaining my various websites. I would definitely recommend buying this book if it is still being offered at a bargain price. Enjoy this simple read!
Rating: 2 out of 5
That's just great... now what about me?
If you want to hear a whoppingly good reivew of a job well done, this is the book for you. If you want to know the ups and downs of how they did it, look further. This overivew of one good effort after another gives scant to no insight into the machinations of their business plans, strategies, challenges, or process focus. While Seinfed may believe "not that there's anything wrong with that..." it is a canvassing of top seed efforts that leaves the reader very little better off than before.
Rating: 5 out of 5
Great Installment-Reader!
The book has great cases and like a good collection of short stories can be read with ease and patience. Given that most of us keep fairly busy and quality reading time is scarce, this book is a great one to read in installments. Moreover, the chapters are self contained and the simplistic style makes it easy to navigate .
Similar Products
· e-Business 2.0: Roadmap for Success (2nd Edition)
|
